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ENCORE: Why Story is Essential for a Thriving Business

A Talk by Elizabeth Johnston
Founder, Own Your Creativity

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About this talk

In this talk, you’ll discover the top 5 reasons you need to use personal stories to build your business.

You'll learn why:

Stories are key to creating impact, Stories cultivate your “know, like and trust” factor, and Stories are critical to creating meaningful customer relationships, plus

You'll understand why NOT using story means you're leaving money on the table!

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