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Raising Engagement and Clarifying Your Message by Using the Principles of Filmmaking

A Talk by René Estes
René Estes, The Video Mentor, René Estes, The Video Mentor

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About this talk

We are talking about filmmaking and why it is important to understand the principles in order to capture your audience.

You only have 2.7 seconds to capture your audience’s attention, learning technique and a little theory will make your videos compelling and your audience will lean in.

The way it looks, the mise en scène, is the first thing that captures their attention.

Done wrong, it can take the focus off you and miss the mark of creating the right mood.

Potential clients buy when they feel inspired and connected.

Filmmaking is the perfect way to inspire and connect with your clients.

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René Estes

René is a filmmaker who teaches businesses how to make professional videos with the principles of filmmaking. She holds a dual degree BA/BFA from the University of Colorado Boulder in film theory and production. She learned from some of the best experimental filmmakers in the world. In addition, she is an executive contributor for Brainz Magazine.


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